Balló Zsófia:
A Magyarországon működő nemzetközi barkácsáruház láncok területi lefedettségének elemzése

It is only fifteen years that the first DIY store opened in Hungary. It was then a novelty that building materials became available not only at the building material depos (widely known as Tüzép), which previously had the monopoly on the field, but at home decor stores, too. Stores with huge floor area selling fast moving consumer goods (FMCG) also appeared in the early 1990s, hence the idea of stores offering the selections of various specialized shops in the same space was completely new for consumers. However, Hungarians quickly grew into the habit of ‘getting everything under the same roof’. Thus, just as the hypermarkets which sell fast moving consumer goods, DIY store chains also began to develop dynamically. The article first determinates the market and the target group; then coverage of international DIY store chains in Hungary is analysed. A unique way of reaching full coverage is discussed in the last heading.